Christian Wenzl to coordinate setup of the ZIV market data service

Berlin, 25 April 2025 | The ZIV has appointed a new team member to launch its expanded market intelligence offerings: from 1 May 2025, Christian Wenzl will coordinate all preparations for the ZIV market data service. The Bicycle Association of Great Britain will provide close support in the setup phase.

«With Christian Wenzl, we will gain a data-savvy project coordinator with proven experience in the bicycle industry for one of our flagship projects in the field of digitalisation, the future ZIV market data service – welcome to the growing ZIV team,» says the ZIV’s CEO Burkhard Stork.

After completing his master’s degree in engineering, Christian Wenzl gained his first professional experience in the automotive industry before entering the bicycle industry when he founded a start-up for bicycle repairs. He was already able to familiarise himself with digitalisation-related topics during his previous position in stationary retail.

As «Project Coordinator», Christian Wenzl will be instrumental in launch of the future data service. «I am very much looking forward to helping the bicycle industry to achieve better data and accelerated digitalisation,» says Wenzl. The project is modeled on the Market Data Service (MDS) provided by the Bicycle Association (BA) of Great Britain. The ZIV will publish further details very soon.

Katharina Hinse, Head of Economic & Industrial Policy at ZIV and responsible for the future service, is also looking forward to the collaboration: «Christian Wenzl will be an excellent addition to the team with his expertise in digital processes and data analysis as well as his retail perspective. He will contribute decisively to the project’s success.»

The development of the ZIV market data service is supported by EIT Urban Mobility as part of their work to promote a competitive and sustainable European bicycle industry. EIT Urban Mobility is an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union.

The ZIV represents the interests of and is a strong voice for the Germany bicycle industry. As an industry association, the ZIV brings together and represents around 140 member companies vis-à-vis lawmakers in the EU and Germany, the German government, authorities, media, institutions and organisations. In 2024, around ninety percent of the bicycles and e-bikes produced in Germany were from ZIV member companies, which export 1.3 million units every year in addition to sales on the domestic market. The ZIV represents established companies and start-ups, manufacturers and retailers (including importers and wholesalers) as well as players from the entire bicycle ecosystem.

Pablo Ziller, ZIV – German Bicycle Industry, Reinhardtstraße 7, 10117 Berlin, Tel.: +49 30 439 735 773, Mobile: +49 170 734 23 72, presse@ziv-zweirad.de